Design Thinking is, above all, a mindset. It’s about understanding the people for whom we are designing the solution. What do they do, think, want and need?
Though we start with the user we will not loose sight of the business and technology side of a solution. The solution that emerges at the end of the design thinking process should hit the sweetspot where all three perspectives overlap. It needs to be desirable, viable and feasible.
A unique place to think, do, learn, co-create and design smart solutions. It is a unique combination of an innovation lab and an experience center.
Design Thinking is about gathering data and insights about the actual needs and desires of the users and turning those insights into new and creative ideas. The process emphasis on prototyping rapidly and iterating until you get your ideas right.